FAQs – Frequently asked questions

You have a question? Start by browsing our frequently asked questions (FAQs).
If your particular question is not addressed below or elsewhere on our webpage, then please contact us.


What does ID-Research.org do?

ID-Research.org is a research project conducted at the London School of Economics and funded by the of the European Commission. Using Online studies and cutting-edge Video studies, the project aims at exploring the processes by which people assess an individual’s individuality and behaviour, and how well personality questionnaires are suited to capture people’s opinions.

What ID stands for

The ID in our website name can stand for many things

  • Identity
  • InDividuality
  • InDividuals
  • InDividual behaviour
  • Individual Differences

These topics

all what makes us unique as persons- are explored in this research./toggle]

Where is the Video Lab?

The Video Lab is located in the London School of Economics (LSE), Department of Psychological and Behavioural Science, Queens House, 3rd Floor, 55/56 Lincoln’s Inn Fields, London WC2A 3LJ. Here you can download a map.

Upon entering Queens House, take the elevator to the third floor. The department’s door is directly opposite the elevator. The researcher will pick you up there and lead you to the Video Lab.

What will I be expected to do in an Online study?

In the Online studies, your tasks involve completing a special online survey in which you are asked not only to assess a person in photo but also to describe why you see that person in particular ways, and how you interpreted the survey questions. You will also have the opportunity to give feedback on what you generally think about personality questionnaires and surveys.
What will I be expected to do in a Video study?

In the Video studies, you will be asked to come with a friend or good acquaintance to our Video Lab for a joint 1.5-2h interview about video clips. Both of you will wear a miniature camera at eye level – called a SubCam – that captures your subjective perspective on the videos. Then we will jointly watch your recordings from your SubCam – called SubFilms – and discuss what captured your attention and what made you judge the people in the videos in particular ways and why.
What is a personality questionnaire?

Personality questionnaires comprise of statements or questions describing particular characteristics that people can have. You are asked to make a judgement of how well a given characteristic applies to a particular person. To indicate your opinion, personality questionnaires typically provide scales with multiple answer boxes that you can tick-off to indicate your opinion about a particular person.
What is a SubCam and what it is used for?

The SubCam is a miniature camera worn at eye level that captures your subjective perspective on your own activities and the surroundings in the visual field in front of you. Watching one’s own SubCam recordings, the SubFilms, is a unique and fascinating experience that takes us back to the situations and moments captured on the film to explore what we paid attention to and what we thought in these moments. We use SubCams in our Video studies.
What is a SubFilm and what is it used for?

A SubFilm is a film recorded with a SubCam, a miniature camera worn at eye level. It captures your subjective perspective on your own activities and the surroundings in the visual field in front of you. Watching one’s own SubFilms is a unique and fascinating experience that takes us back to the situations and moments captured on the film. This brings back vivid memories about what we paid attention to and what we thought in these moments – a fascinating opportunity to explore yourself. We use SubFilms in our Video studies.
How can I sign up for participation in an Online Study?

You can sign up in our portal here. You receive a confirmation email with your personal ID-code that allows us to ensure the anonymity of the data that we collect from you in the online survey. You need this ID-code to enter our online survey and, after completing the survey, also to register for our gift voucher on a separate page.
How can I make an appointment for a joint interview in the Video Lab?

First, you have to register for a Video study in our portal. It is sufficient if either you or your friend/ acquaintance registers. You will receive a confirmation email with a link to more information and important documents about your participation for download. Please take your time to read this information and to discuss them with your friend/ acquaintance.

When you both agree to participate, you can use the second link provided in the confirmation email to go to our online appointment scheduler where you can book a free time slot by clicking on the given day (on the white areas in the calendar). Sometimes the available time slots on particular days may have all been taken, so you may have to plan ahead a bit. You may also contact us as it may also be possible that appointments become available again at short notice.

Can I also participate in a Video study without bringing someone with me?

Our Video studies aim to explore your personal ideas and opinions about people’s individuality and behaviour. We don’t want to confront ideas but rather want to explore in joint discussions with you and your friend/ acquaintance what you pay attention to in people’s behaviours and why you see people in particular ways. Therefore, you can only participate when you come together with someone who shares your interest in this research and who is also willing to participate.

Individual participation is however possible in our Online studies. In fact, our Online studies require that you fill in the survey individually and do not discuss your ideas with others who may also be interested in participating.

What do we do when we arrive at Queens House?

Upon entering Queens House, take the elevator to the third floor. The department’s door is directly opposite the elevator. The researcher will pick you up there and will lead you to the Video Lab.
What if we are late?

Our studies are reliant on participants being on time. Therefore, please allow for 5 minutes to find your way to us on the LSE campus and in Queens House.

If you do find yourself running late, please let us know by emailing us at video-studies@id-research.org or by calling us on 020 – 7852 3793.

Please note that researchers have the right to turn you away without payment if you are not available at the time the session begins.

What if we are no longer able to attend a video study which we have signed up for?

If you cannot attend, please notify us as soon as possible. Not only will it give someone else the chance to sign up, but it also ensures that we have enough participants to effectively run the study.

To cancel or reschedule your appointment, please send us an email at video-studies@id-research.org or call us on 020 – 7852 3793.

How can I register for the gift voucher of the Online studies?

To register for the gift foucher, you first have to register for our Online studies. Upon registration, you will receive a confirmation mail with your personal ID-code and the link to the online survey. After completing the survey, you will be directed to a separate page where you can register for the £5 Amazon gift voucher with your anonymous ID-code and a valid email address.
How much will we be paid for participation in a Video study?

Payment is available only for participants of our Video studies who come to our Video Lab at the LSE for a 1.5-2-hour interview. Each person receives £20 in cash.

If you are present at your assigned time but the study cannot be run, you will be paid your full amount. If, however, you are present but decide not to participate, or arrive late and are unable to participate, you will not be paid. Please note that researchers have the right to turn you away without payment if you are not available at the time the session begins.

When will we be paid for participation in a Video study?

You can collect your payment in cash from the researcher at the end of the Video study. You will be required to sign a receipt to confirm you have received your payment. The information given is for administrative purposes only and will not be linked to your responses in the study.

If you are present at your assigned time and the study cannot be run, you will be paid your full amount. If, however, you are present but decide not to participate, or arrive late and are unable to participate, you will not be paid. Please note that researchers have the right to turn you away without payment if you are not available at the time the session begins.

What about my data privacy?

Confidentiality and privacy are important to us. All procedures that we have implemented for the collection, storage and protection of your data are controlled by the London School of Economics and Political Science (LSE) and comply with the UK Data Protection Act 1998 and EU legislation. Here you can download our Privacy Policy Leaflet, in which we explain how we handle your data and also provide the contact details of our data controller.
How can I find out more about the study I have participated in?

You will receive some more information on the research upon registration and before you start the online survey and your video session, respectively. We inform about the outcomes of our studies on our website and in public events. To not miss out any news, you can subscribe to our newsletter in which we will inform about news related to ID-Research and about public events in which we will present the findings. You can also browse our archive of newsletters.
What if I have a different question?